Driven to be the best in the world at design, build and service solutions for specialty trailer, custom transport and mobilized business markets, Kentucky Trailer’s Specialty Vehicles group this year partnered with home services giant ServiceMaster to design, build and execute The ServiceMaster Experience, a Triple Expandable Mobile Marketing Trailer that, with the help of MobileXEvents, takes the ServiceMaster experience and all seven of its brands on the road, directly to its target markets.
For the first time in the company’s history, all of the ServiceMaster brands have been collected in one Experiential Mobile Marketing Vehicle to showcase the company’s full line of residential and commercial services. At every stop, customers can learn all about ServiceMaster’s array of residential and commercial services as they walk through a state-of-the-art, interactive mobile exhibit.
ServiceMaster provides industry-leading essential services to more than 75,000 homes and businesses every day. The company’s renowned service brands include American Home Shield, AmeriSpec, FurnitureMedic, MerryMaids, ServiceMaster Clean, ServiceMaster Restore and Terminix.
Trafford Seymour, Vice President of Sales at American Home Shield, says he looks forward to using the mobile marketing center and exhibit at national sales events and trade shows, and showing off the family of brands that make up ServiceMaster to customers in one place.“The ServiceMaster Experience mobile exhibit is a game-changer for us,” Seymour says.
We’re in the process of rolling out a brand new Servicemaster brand. We want to reenergize a brand that’s been around for almost 90 years. We thought there’s no better way to do that than taking our brand on the road. Pete Tosches, VP Corporate Communcations ServiceMaster
Tom Harper, Assistant General Manager & VP of Sales, Marketing & Business Development of KTSV, says his customers are generating results by mobilizing their business with his company’s custom built mobile marketing solutions.
“Creating an emotional connection is one of the hardest things to do in marketing,” Harper says. “Our custom trailers bring the brand to the consumer, letting them interact with the product and the brand first hand. This helps our clients initiate lasting brand experiences with their audiences. The payoff is incredible.”