When computer hardware giant Seagate considered taking its product line directly to the public for hands-on demonstrations, the digital information storage powerhouse wasted no time committing to a 12- month, cross-country mobile marketing tour. Targeted locations included up-scale malls and highly trafficked distributors of computer products.
Kentucky Trailer built a 1,000-square-foot "Double Expandable" trailer for the Seagate tour. The Computer Electronics Show in Las Vegas was selected as the tour's grand finale and the perfect conclusion for a smash-hit tour.
Later, Seagate used the trailer as its focal point and physical exhibit booth at several industry trade show events, proving the versatility and cross-market value of mobile exhibiting.
Explore some of the product photos in the gallery to the right.