Client
Program Management and Marketing Case Study Success Story in Technical Alliance Building and Integrating and Marketing New Technologies That Moved at "Internet Speed"

ImageTwin brings the world's first web-enabled Body Measurement System (WeBMS) and Virtual Modeling (My Virtual Model) to market for the Lands' End Promotional Tour

Objectives
ImageTwin, tasked to design, develop, integrate, train and deliver a unique, high tech, fun customer experience that promoted Lands' End as an internet innovator by introducing the public to the future of internet apparel ordering. The experience would bring to the market the first combining of a personal body scanner integrated with Lands' End Virtual Model. The integrated system would be on board a specially configured 18-wheeler for a 10-week, US/Canada 14-city tour. The tour began October 18, 2000. Specific objectives included the following:

• Solution had to be wireless and seamless intranet
• Throughput had to be fast (15 minutes per person)
• Personal body scanner used to build and update My Virtual Model with actual measurements from the public
• Collect generic data that helps manufacturers with sizing clothes
• Provide Lands' End customers with their own personal model and actual measurements so that they could go to the Lands' End website and use their model to buy clothes
• To create public excitement on the use of body scanning to assist internet shoppers with getting clothes that fit

Product and Services
ImageTwin web-enabled Body Measurement System for personal body scanning, secured by IBM Websphere e-business suite. My Virtual Model from Montreal Canada, 3D internet display and programming using Windows NT servers. IBM wireless data transfer system. A 48-foot truck with 548 square feet of floor space built by Trailer Technologies, Inc, with the interior design by ExhibitGroup Giltspur out of Atlanta, GA, and tour staffing and event planning conducted by Reach Marketing of Westport, CT. Program and project direction was coordinated by Bruce W. Cavey of ImageTwin.

Achievements
123 days from project approval to opening debut in New York and at the World Trade Center, nearly 2,000 people scanned in 14 cities, no technical delays, over 7,000 miles driven and only one light bulb was replaced. Significant media publicity for Lands' End including Newsweek and Wall Street Journal highlighting excitement from the tour. Out of the almost 2,000 people who came to get scanned, 58% were women and 42% were men. ImageTwin and My Virtual Model gained significant publicity for their technologies. The technical alliances and the smoothness and "fit" of the project leaders under the direction of the ImageTwin program was used to upgrade the customer experience that led to the crew being recognized in the media as "being a well trained and hospitable group that made the experience fun."